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【跨境电商小课堂】TEMU平台定制商品知识产权合规小贴士
Time: 2025-10-30 Click count: 877

前言:

定制商品通常是指商品生产商根据客户的个性化需求,通过特定设计、生产流程和技术手段,量身定制并生产出的产品。这些产品不仅在外观、尺寸、颜色、材质等方面满足客户的独特要求,还可以在功能、性能、配置等方面实现客户的特定需求。

在定制商品的生产过程中,知识产权(包括商标、版权、专利、商业秘密等)的运用是不可或缺的环节,因此确保知识产权的合规性显得尤为关键和重要。定制商品的销售商应尊重他人的知识产权,不得擅自使用他人的注册商标、专利、版权、商业秘密等知识产权。定制商品的生产商也不得在未经授权的情况下在定制商品上使用他人的注册商标,不得未经授权仿造他人的专利产品,不得在定制商品上未经授权使用他人的版权作品,不得未经授权制造/委托第三方制造他人受商业秘密保护的产品。

一、核验品牌授权

定制商品为品牌商品或商品上有品牌信息的,应核验该定制商品是否已获得品牌权属证明,该权属证明既可以是第三方商标授权书,也可以是定制商品生产商、供应商或销售商自行注册的商标。

二、核验版权授权

定制商品上涉及有任何图片时,应核验该图片的来源或出处,以避免使用未经授权的他人版权作品。

三、核验外观设计或专利授权

产品的独特外观或造型往往是定制商品的核心竞争力之一,也是吸引消费者的重要因素,因此当定制商品涉及有独特外观或造型时,应核验该外观或造型是否是复制或模仿他人的外观设计。

四、合法授权范围

定制商品可能是在国内生产后销往海外,由于知识产权具有地域性的特点,定制商品在获取知识产权权利人的授权时需要注意其授权范围(全球或特定[敏感词]),以避免销售受限。

五、检索第三方知识产权

1. 卖家中心知识产权板块罗列了一些全球知名品牌的主要知识产权(非全部)权利信息

2. 各国知识产权局官网提供详细的知识产权查询服务,以下罗列了几个主要[敏感词]和地区的查询官网:

- WIPO (世界知识产权组织):

商标:https://branddb.wipo.int/en/quicksearch

设计:https://designdb.wipo.int/designdb/en/

专利:https://www.wipo.int/patentscope/zh/

- 美国知识产权局:

商标:https://tmsearch.uspto.gov/search/search-information

专利:

https://ppubs.uspto.gov/pubwebapp/static/pages/ppubsbasic.html

- 欧洲知识产权局:

  商标、外观设计、专利:https://euipo.europa.eu/eSearch/

(文章来源:TEMU平台卖家中心官网)


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