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100 Questions on Amazon's New Seller Operations: Product Compliance Related Issues
Time: 2025-10-23 Click count: 885

100 Questions on Amazon's New Seller Operations: Product Compliance Related Issues


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How do I know what certifications my product needs to undergo?

(1) Applicable to sellers who have already opened a store: Compliance Reference Tool

① Introduction

Compliance Reference is a self-help tool for sellers. Compliance reference consolidates multiple compliance requirements into a unified product type level and presents them to eligible sellers and service providers in the early stages. It also provides sellers with keywords/product types/HS (Harmonisation System) customs codes/EU regulations/UK regulations/ASIN that can be searched as self-service for education and compliance assessment.

② Entrance

https://sellercentral.amazon.com/ckp Please refer to the seller's backend for specific details

(2) Applicable to sellers who have already opened a store and those who have not: consult through the SPN service provider website.

For more information, please visit the "Selection Treasure Box".

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2. Compliance certification requirements for common products (for reference only, subject to the latest official policies)

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3. What are PSE certification and Giteki for Japanese stations?

(1) Introduction to PSE Certification

PSE (Product Safety of Electrical Appliances&Materials) certification (referred to as "suitability inspection" in Japanese) is a mandatory market access system for electrical products in Japan, and is an important content stipulated in Japan's Electrical Product Safety Law. Importers or manufacturers are obliged to complete the procedures prescribed by law and display the PSE logo on their goods.

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(2) Radio method (Giteki)

If you sell wireless devices on Japanese sites, such as products with Bluetooth components, products with WIFI components, and 2/3/4/5G communication products, please pay attention to the Radio Law and obtain specific wireless device technology benchmark suitability certificates.

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What are the compliance requirements for the European station?

Completing European compliance is a fundamental requirement for sellers to enter and develop the European market, and is the key to successfully conducting business in Europe. European compliance includes tax compliance, trade compliance, product compliance, and environmental compliance.

Tax compliance:Value Added Tax (VAT) in Europe is a tax levied on consumer spending. It is levied by value-added tax registered sellers on their sales within Europe and paid to national tax authorities through value-added tax declaration.

Trade compliance:Trade compliance mainly refers to the due diligence program for UK warehouse service operators (FHDDS), which is a trade compliance policy. If you are a seller who opens an account outside the UK and sends inventory to Amazon UK fulfillment centers, you will need to provide an Import Entry Number (IEN) for the goods shipped to Amazon UK fulfillment centers.

Product compliance:Product compliance refers to the mandatory technical regulations and standards that companies must meet when selling products in the European market. Product compliance mainly includes the General Product Safety Regulation (GPSR), the EU Energy Efficiency Labeling Regulation, and other product safety regulations. The General Product Safety Regulation (GPSR) is an important regulation on product safety in the European Union, with the widest coverage, which means that most non food consumer goods sold in the EU must meet the requirements of this regulation. GPSR compliance requires registration with the EU responsible person, providing product labels, and uploading regulatory requirements information to the seller platform.

Environmental compliance:Extended Producer Responsibility (EPR) is an environmental policy that requires producers to be responsible for the entire lifecycle of their products in the market, from product design to the end of the product lifecycle (including waste collection and disposal). Amazon will be obligated to confirm whether you meet the Extended Producer Responsibility (EPR) requirements in the country/region where you sell your products.

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