- Knowledge
100 Questions on Amazon's New Seller Operations: Advertising Account Related Issues (Part 1)
Where can I get the latest policies/knowledge/courses on Amazon advertising?
We suggest that you follow the official WeChat official account "Amazon Advertising" (WeChat search "Amazon Advertising") and the official applet "Amazon Advertising School" to obtain the latest advertising information, courses and Q&A support.
Why does ASIN not meet the advertising campaign criteria?
Check that your account is an activated professional seller account
Check if ASINs that do not meet the criteria exist in the seller backend - Inventory - Manage Inventory page.
Check if the SKU corresponding to this ASIN is in the "for sale" status in inventory and if there is a shopping cart available
Check if the ASIN belongs to product categories that do not allow Amazon advertising, such as adult products, second-hand goods, refurbished goods, etc.
3. Does ASIN not display brand link guidance on the product details page/cannot redirect to the brand flagship store page?
Confirm if your brand registration status is normal.
Confirm that the brand flagship store has been launched.
Confirm that the brand of ASIN is consistent with the registered brand.
Why did the payment of advertising fees fail and prevent the normal placement of advertisements?
Check if the payment method of your advertising account is valid. If the advertising account still cannot be restored to normal after providing a valid payment method, you should contact advertising support in a timely manner for more assistance. To avoid this situation from happening, you can:
In daily processes, check in a timely manner whether the payment methods added to the advertising backend have sufficient balance for payment.
In addition to the default payment method, it is recommended to set up an alternative payment method to prevent the advertising account from being suspended due to the main payment method being unable to successfully pay.
Encountered a similar problem, but do not know the specific cause of the problem. Contact advertising support in a timely manner.
Why is my advertising budget higher than the set budget?
The daily budget amount is calculated based on the average of one month, and the total budget for each month will not exceed the daily budget value you have set multiplied by the number of days.
But on days with good traffic, advertising expenses can be up to 25% higher than the daily budget; When traffic is low, your advertising expenses can be lower than your daily budget. This mechanism allows sellers to achieve better results on days with high traffic while achieving budget balance.
Should I turn off advertising campaigns during low traffic hours at night local time?
Amazon does not recommend that you switch ads on or off at will, and recommends that you set "no end date" for regular advertising campaigns (except for those set for special holidays). Keeping advertisements on helps the system gain a deep understanding of your product, continuously gain exposure, and seize opportunities to lose traffic. In addition, frequent switching of advertisements may result in loss of historical data, which is not conducive to subsequent analysis and optimization of advertisements.
