1、 Long term operating stores are not recommended to purchase ready-made R labels (risk analysis)

Core conclusion: Sellers planning to build a long-term Amazon brand should avoid completing registration by purchasing ready-made R-tags. The main reasons are as follows:

1. Authenticity deficiency

① Most of the trademarks for sale lack genuine commercial usage records and are registered for speculative resale purposes;

② Batch registration has obvious characteristics and is easily marked as a high-risk trademark by platforms and USPTO.

2. Legal compliance risk

① The United States adopts the First to Use principle, and trademarks that have not been actually used may be revoked;

② When encountering USPTO unused investigation (Audit), the probability of revocation exceeds 85% (according to the 2023 USPTO annual report).

3. Economic cost backlash

① Trademark invalidity will directly lead to the invalidation of Amazon brand registration and trigger the delisting of listings;

② The cost of later rights protection (such as lawyer fees/re registration) usually far exceeds the initial savings amount

2、 Six Checklist for Existing Trademark Procurement

If procurement is necessary, the following due diligence must be conducted:

1. Trademark Items (International Classes)

① Principle:The number of small items is directly proportional to the risk

② Operation guide:

Only select core items that cover the current product (recommended ≤ 5)

Verify USPTO records: The average number of small items for domestic trademarks in the United States is 3.7 (according to USPTO data in 2024)

2. Proof of Use

① Risk identification:

Template based evidence (such as unified background/repeated product images)

No corresponding independent station/sales platform records

② Verification method:

Retrieve evidence files in the TSDR system (accessed: USPTO TSDR)

3. Owner Due Diligence Background

① High risk signals:

Single holder registers more than 10 trademarks

The name contains speculative words such as IP Portfolio

② Verification tool:

USPTO Trademark Search System (TESS)

4. Usage Trail

Key steps:

Search for the trademark name on Amazon's front-end to verify if there is an active listing

Test the trademark number in the brand registration backend (if it has been used, there is a historical record)

5. Attorney Sanction Check

① Operation process

② Core database:

Lawyer Investigation and Discipline Division Branch Library

USPTO Administrative Sanctions Library

6. Critical Deadlines

① Key Deadline:

② Procurement suggestion:

Prioritize selecting trademarks that have completed the first round of oath taking (Post-5)

Check if the Current Basis in TSDR is Section 8 Accepted

3、 Alternative Proposal

1. Acceleration channel:

Obtain compliance lawyer representation through Amazon IP Accelerator

2. Cost optimization:

Initiate filing using the pending trademark (TM trademark) (requires submission of usage plan)

3. Risk isolation:

Core category self registration, edge category procurement with ready-made labels (segregated operation for different accounts)