In the registration of trademarks in the United States, the submission rules and technical requirements for the design of a standard character mark are as follows:

1、 Rules for Submitting Designs of Pure Text Trademarks

1. No need for design drawings (standard character markings)

Core rule: If applying for a pure text trademark (without specific fonts, colors, or graphic designs), only the declaration needs to be selected at the time of application, and no graphic files need to be uploaded.

Legal basis: USPTO Rule 37 C.F.R. § 2.52 (a) (1) explicitly allows standard character markings to be declared in textual form.

Operation example:

Trademark Text: CLOUDT>Application Steps: Simply check the text in the TEAS system.

2. Exception situations requiring submission of drawings

If a textual trademark contains any of the following elements, a design must be submitted:

Special font design (such as artistic handwriting, customized fonts)

Color, shadow, or gradient effects

Combining with graphics (such as text icons)

Non Latin alphabet scripts (such as Chinese and Arabic)

Example:

Pattern required: STARBUCKS with artistic fonts ® Logo

No need for graphics: pure STARB -

2、 Format requirements when submitting drawings

When text trademarks involve design elements, strict adherence to USPTO technical specifications is required:

Correct example:

File: brandname.jpg

Size: 800 × 800px, 300DPI, white background, no compression deformation

3、 Key operational precautions

1. Consistency between pattern and evidence of use

The submitted design must be completely consistent with the actual evidence of trademark use (such as product packaging, website screenshots), otherwise it may result in rejection.

Example: If the registered artistic font actually uses standard fonts for the product, it constitutes fraudulent use

2. The advantages of a pure text trademark

Wider protection scope: Standard character registration protects all forms of font representation of the text (such as printed or handwritten).

Avoiding the risk of outdated design: Enterprises do not need to re register trademarks when updating their brand visual design.

3. Common reasons for rejection

Incorrect image upload: Pure text trademark submitted JPG file (system will automatically reject)

Insufficient resolution: The blurry pattern makes it difficult for the examiner to identify details

Unqualified background: Grey background or shadows interfere with the clarity of the trademark