After the seller account under the brand is closed, the brand registration can be transferred to other stores, but it is recommended that you first revoke the brand registration of the closed account before transferring the brand registration to other stores. However, it should be noted that:

This operation may have associated risks. If a store under the brand name is shut down, even if the registration is revoked and the same brand is used in other stores, it may still be recognized by Amazon as a related account, resulting in a risk of association for the new store;

We suggest that you try to ensure the compliant operation of your store and avoid sharing the same brand between different stores;

To avoid associated risks, you may consider re registering your trademark and avoiding using brands from closed stores.

'Co selling' does not mean 'infringement', only when the product being co sold is counterfeit can it cause infringement on your product.

• If you have the R logo of the local sales country and have completed brand registration on Amazon, you can report possible infringement of the co selling behavior through the following methods:

Conduct a Test Buy to prove that the products being sold are counterfeit;

If it is confirmed to be a counterfeit, prepare to test the purchase order number; The order store needs to be consistent with the reported store;

After the Test Buy order is delivered, submit a report (path: Seller Backend - Brand - Brand Protection - Click "Report Violation").

• If you have an R label, you can also choose a suitable ASIN to join the Transparency program, which can play a role in "preventing co selling protection in advance". In addition, the transparency plan also supports cross site anti-counterfeiting and co selling.

Firstly, you need to correctly determine which type of infringement you have encountered? (Is it trademark infringement, copyright infringement, or patent infringement).

Secondly, you can protect your intellectual property rights through the following means, including:

• Negotiated resolution: including sending a lawyer's letter to the infringer, requesting them to stop infringing, etc.

• Judicial protection: filing a lawsuit directly to a court with jurisdiction.

• Internal complaint: Report violations to Amazon.

According to the reporting process for different types of infringement, the "Report a Violation" tool in the backend may be used for operation. Incorrect selection may result in the failure of reporting. The example is as follows:

(1) Determine the type of infringement

Firstly, you need to check the performance notification>account status page to determine which type of infringement you are involved in? (Trademark infringement, copyright infringement, patent infringement), and whether it is infringement of the product itself or infringement of the product details page?

(2) After completing the self-examination, please appeal according to the following circumstances.

① Admitting violation:

Generally speaking, you need to correct your ASIN, remove all potentially infringing text/images from the listing, and then submit an appeal. Please note that after receiving a notice of infringement, do not easily delete the ASIN. In some cases, deleting the ASIN may not completely eliminate the suspected infringement of intellectual property rights. Please remove the infringing content of the ASIN before completing the subsequent steps;

In addition, if you receive a complaint from the intellectual property party, in general, you need to proactively contact the complainant to negotiate the withdrawal of the complaint before proceeding with the subsequent appeal;

If you need to submit appeal materials, they generally need to include the following content:

Appeal POA: It should include the root cause, corrective measures taken (such as correcting ASIN pages/removing ASIN inventory/communication records with the complainant and evidence of withdrawal), and future prevention plans.

② Not admitting violations:

If you do not admit to the violation after self-examination, you need to confirm that you hold the corresponding valid intellectual property or valid authorization, or that the complainant does not have valid intellectual property. If confirmed, the appeal can continue, and generally the following materials need to be submitted:

• Valid intellectual property certificates (such as R trademark certificates, copyright registration certificates, patent certificates, etc.), or valid authorization letters/license agreements from the rights owner;

• Complaints related to suspected piracy/counterfeit products require submission of valid invoices;

• If you receive a complaint from the intellectual property party, it is recommended to proactively contact the complainant to negotiate and communicate non infringement matters, and keep a written communication record;

• Regarding patent issues: It is recommended to request a professional intellectual property agency to provide an analysis report on the non infringement of the product;

• Regarding copyright issues:

On the US website, if your product is copyrighted by the copyright owner based on the digital millenniumThe copyright law (DMCA) claims infringement and has been removed, but you believe that the content involved in the complaint is not infringing. You can appeal through the DMCA counter notification process in the seller's backend. After submission, if the other party does not provide evidence within a maximum of 14 days, you can continue to sell normally.

If you are not on the US site, you can provide evidence such as: 1) the upload time of the image, 2) the shooting time of the original image, and 3) the source file of the edited image during the appeal process in the background to prove that you uploaded it earlier than the complainant, and to prove that the content is original to you as evidence for the appeal.

No, trademark rights have regional characteristics. Through brand cross site authorization, brand sellers can open the right to use brand building tools on multiple sites. However, if there is no trademark in one of the sales countries/regions, they may face the hidden danger of local trademark registration or infringement at any time, and cannot fight back to protect their rights, which may lead to performance damage. We suggest that you plan ahead for trademark registration in the target sales country based on business development needs.