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【马德里商标布局常见问题】满足什么条件才有资格提交马德里国际注册,个体户 / 个人卖家可以办理吗?
Time: 2026-09-15 Click count: 1080

Part.1

申请马德里国际注册的两大硬性准入条件(以中国为原属国)

条件 1:主体资格(三选一,满足其一即可)

依据《商标法实施条例》第三十五条:

1、在中国境内有真实有效的工商营业场所(企业、个体户适用);

2、在中国境内有固定住所(国内自然人适用);

3、具备中国国籍(内地公民直接满足)。

条件 2:必须持有国内基础商标(核心门槛)[敏感词]知识产权局

若只指定《马德里议定书》成员国(绝大多数出海[敏感词]:欧盟、美国、日韩、东南亚等):

可以用基础申请(受理通知书),也可以用基础注册(商标注册证);

若指定少数纯《马德里协定》[敏感词]:只能使用已经下证的基础注册,仅受理的申请不能作为依据;

硬性约束:商标图样、申请人名称、商品服务项目,不能超出国内基础商标范围;国际注册前 5 年受中心打击规则约束。


Part2

个体户能不能办理?

✅ 个体工商户完全可以正常提交马德里申请

资质依据:个体户持有内地营业执照,满足 “在中国拥有真实工商营业场所”,符合申请人资格;

主体名称:马德里申请人名义必须和个体户执照上字号完全一致,同时国内基础商标也必须注册在该个体户名下;

基础商标:个体户名下拥有国内商标受理通知书,即可立刻递交马德里,无需等下证;追求稳妥可以等国内商标核准注册后再提交。

必备材料

个体户营业执照 + 同名国内商标受理通知书 / 注册证。

Part3

个人跨境卖家(自然人)能不能办理?

✅ 内地中国公民个人可以直接申请马德里,不需要营业执照

1、资格:仅凭中国国籍就满足准入条件,不需要工商营业场所;

2、前提:个人身份证名下必须先申请国内商标,拿到受理通知书或者注册证,以此作为基础权利;

3、适用人群:无公司、无个体户的个人跨境电商、独立站卖家;

4、限制:商标申请人必须和国内基础商标权利人保持一致,全部登记在自然人个人名下。

区分提醒

1、内地自然人:可办;

2、港澳台自然人:港澳个人不能走大陆原属局;台湾个人只要在大陆拥有同名商标,就可以正常申请马德里;

3、外籍个人:仅持有外国国籍、无中国住所,无法通过中国商标局递交马德里。

Part4

个体户 vs 自然人个人 实操优劣对比

1、个体工商户

优势:商标使用证据更好留存,后期入驻跨境平台、品牌备案更顺畅;撤三无效抗辩更加轻松;

劣势:需要维护营业执照,按时年报。

2、自然人个人卖家

优势:无需办理执照,手续极简,成本[敏感词],适合小卖家临时多国占位;

劣势:品牌长期运营时,商标转让、平台备案不如商事主体便利。

Part5

常见误区澄清

1、误区:个人没有公司就不能做马德里

纠正:内地公民凭身份证 + 个人名下国内商标,即可提交马德里国际注册。

2、误区:个体户可以用个人身份证名下的商标申请

纠正:权利人必须完全统一,执照主体和商标权利人必须为同一个。

3、误区:没有国内商标可以直接提交马德里

纠正:以中国为原属国,必须持有基础商标,不能裸申马德里。


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