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【跨境电商必看】2026年亚马逊日本、新加坡、南非及全站点新规汇总
Time: 2026-05-25 Click count: 559

1、日本

4 月 1 日起日本站下调整体 FBA 配送费用,多数常规品类物流成本下降,仅少数特殊品类佣金小幅浮动调整。4 月 15 日起,平台收紧长期库存收费标准,存放超过 365 天的滞销库存,仓储费用显著上涨,倒逼卖家优化库存周转效率。

日本本地消费品合规管控持续升级,普通日用商品需上传 PSC 申报文件、原产地证明及合格检测报告,商品外包装与详情页需规范标注合规标识。电气类产品严格执行 PSE 双重认证标准,燃气、厨卫器具需补齐专项安全认证,证件不全的商品会被强制下架。

2、新加坡

新加坡站于2026年4月27日起实施新规。针对跨境店铺的“健康-个人护理”、“健康-医疗用品”及“健康-其他”等健康类目,新增商品必须提交有效的[敏感词]证明,并经过平台的资质审核后方可上传。此外,平台将持续监控现有商品,卖家需及时进行合规自查。这项措施旨在提升新加坡市场健康类目的商品质量和消费者信任。

3、南非

南非政府已宣布将加强对跨境电商进口商品的监管,计划对商品实施安全及质量检查。根据新规,相关进口商品在发货前必须进行验证,以确保满足南非[敏感词]标准。具体措施包括实施出口前验证(Pre-Export Verification)和强制提供合格证书(Certificate of Conformity,CoC),检测与认证工作将由南非标准局(SABS)负责。该政策将有一个为期6个月的过渡期,并计划于2026年9月20日正式全面实施。在过渡期间,相关部门将同步开展测试和抽检。值得注意的是,中国进口商品将成为首批试点对象,因为中国是南非[敏感词]的进口来源国。目前,Temu、速卖通(AliExpress)以及Shein等平台上的商品在南非市场占有较高比例。监管重点涵盖多个品类,包括电器及电缆、家具与床上用品、化妆品与护肤品、泡沫制品与床垫、椅子及双层床、液化石油气设备及建筑材料等。南非政府表示,新规旨在从源头防范不安全或不合格商品的流入,以保护消费者权益。企业需在6个月的过渡期内完成合规准备。

4、全站点通用规则

全球新卖家入驻审核全面加严,所有新注册账号需完成多层资质核验,常规审核周期三至五个工作日,资料虚假、信息不全的账号审核周期会大幅延长。

平台确定 2026 年 Prime 会员日定于 6 月下旬开启,活动时间提前,卖家需要提前完成备货、仓储规划与促销布局。


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