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Trademarks
Australia
New Zealand trademark registration
Overview of New Zealand Trademarks

1. New Zealand, with its capital Wellington, is located in the southwestern Pacific Ocean, facing Australia across the Tasman Sea to the west. The country is composed of two large islands, the South Island and the North Island, as well as Stewart Island and some nearby small islands. The economy is mainly based on agriculture and animal husbandry, and the export of agricultural and animal husbandry products accounts for about 50% of the total export volume. The export volume of lamb and dairy products ranks first in the world, and the export volume of wool ranks third in the world. The World Bank has listed New Zealand as one of the most convenient countries in the world for doing business.

2. The trademark regulations in New Zealand are mainly based on the Trademark Act promulgated on December 4, 2002.

3. The New Zealand Intellectual Property Office is responsible for managing trademark affairs, and the official language is English.

4. The exclusive right to use a trademark is obtained through use, adopting the principle of "use first".

5. Currently, New Zealand adopts the Nice Classification 11th edition of product and service descriptions and accepts applications for multiple categories in one form.

Application

New Zealand is a contracting party to international intellectual property treaties such as the Paris Convention and the Nice Agreement, and a member of the Madrid Protocol. Trademarks can be obtained through "single country registration" or "Madrid international registration designating New Zealand".

Validity period and renewal

The trademark registration is valid for 10 years from the date of approval. Renewal can be processed within 12 months before the expiration of the trademark registration period, with a grace period of 12 months; The renewal is valid for 10 years and can be indefinitely renewed. If the registration is not renewed in a timely manner, it will become invalid. If no remedial measures are taken after one year of expiration, the registration will become permanently invalid.

Required documents

1. Apply as a legal entity and provide a copy of the Business License or valid registration stamped with the official seal; Provide one personal identification document upon application by a natural person;

2. The applicant's detailed information (in both Chinese and English), including name or title, nature, nationality, as well as detailed address, postal code, and contact information;

3. Electronic trademark samples;

4. Product name;

5. Entrusting a New Zealand lawyer to handle trademark registration applications does not require signing a power of attorney;

6. If the trademark contains non English text, a transliteration and an English translation of its meaning should be provided;

7. If a trademark contains color, odor, shape, sound, packaging appearance, or any combination thereof, the trademark registration application must provide concise and accurate textual descriptions of these characteristics.

Application process

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Our Advantages
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We provide professional and all-round intellectual property strategy solutions for domestic and international corporate clients, including infringement complaints, global certification services and domestic and international trademarks.
Unique international advantages
With rich experience in international agency; with a large number of international cooperation resources; with professional international agents; to provide customers with multi-language (English, German, Japanese, Korean, etc.) global direct service, and currently with more than 150 countries of the world's leading law firms have business cooperation.
Advanced automated case management
The e-submission rate of cases has reached 100%, and the contents of all applications and defence cases are prepared directly by the lawyers. Our attorneys communicate directly with examiners and other department officials by phone or email, allowing us to effectively control and resolve issues and effectively control the progress of the case.
Effective control of the various aspects of the case
The professionalism and experience of our attorneys, who are familiar with local patent laws and fluent in the local language, increases the chances of a one-time examination. We endeavour to gain an in-depth understanding of each case and build a strategy to deal with it on a case-by-case basis.
Effective cost control
Timely and accurate communication with customers, eliminating intermediate links. The application process is clear and transparent, and the client's budget is protected. Most lawyers charge hourly rates, so you can communicate directly with your clients to understand the key points.
Combining the best firms from around the world
We have longstanding relationships with outstanding firms around the world, and when selecting firms to work with in countries other than the United States and Europe, we look for good professional teams and solid operational and management capabilities.
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